Branding
Colors, surfaces, and typography tokens for the storefront.
Products
Store customizations
Make each storefront feel like your brand — without forking the platform.
The problem
Sellers need branding control without maintaining a custom frontend.
The solution
Use Store → Appearance to set theme tokens, homepage content, and SEO metadata for the hosted storefront.
Capabilities
What you get
Homepage sections
Control storefront homepage messaging.
SEO metadata
Per-store titles and descriptions.
Logo & identity
Present your store identity to customers.
Themeable shell
Storefront CSS variables drive the customer experience.
No dashboard redesign required
Customization targets the customer storefront.
How it works
Typical flow
- 01
Open Appearance
Edit storefront settings for the store.
- 02
Set brand tokens
Choose colors and typography.
- 03
Write homepage copy
Update hero and supporting content.
- 04
Preview & publish
Review the storefront and go live.
Use cases
Who this helps
Brand-sensitive shops
Match an existing visual identity.
Multi-store brands
Differentiate stores under one organization.
Related
Keep exploring
FAQ
Common questions
Can I bring a fully custom React storefront?
Use the API for custom clients; hosted storefront customization covers theme and content controls.
Do custom domains work with themes?
Yes — domains and appearance are complementary store settings.
Ready to try this?
Start a store in the dashboard, or talk to us about your setup.